Analysis of the new Apple Verse commercial

Little over a week ago, Apple launched their latest iPad Air promotion. Your Verse. Watch it here:

I spent a bit of time thinking and analyzing this, what makes this commercial have such impact?


An ode to the crew member


A few months ago I did a video operating job for the Dutch Design Week in Eindhoven. Using a system called Watchout, which is used to project synchronous video onto a lot of screens at the same time, I operated the opening show. We had rehearsed diligently. We were ready. The technology was ready. The presenters were ready.


The march of the electronic camera stabiliser


This elaborate article goes into detail on the large selection of new electronic camera stabilisers that have been coming out recently. What has caused this revolution in stabilisation technology? Why is it so darn expensive? Why is this the future of cinema? Click to read more.


9 awesome motivational videos you should really see

The Last Lecture

Randy Pausch was a university professor who, after being diagnosed with terminal pancreatic cancer, delivered an inspirational speech titled ‘Really Achieving Your Childhood Dreams’ to a filled auditorium at Carnegie Mellon University in Pittsburgh, Pennsylvania.

His lecture quickly became a worldwide internet sensation, spreading as these things sometimes do. I find this video to be one of the most inspiring, motivational speeches I’ve ever seen. Every few months I return to it and watch it again for a motivational pickup.

He passed away on July 25, 2008.

Stephen Colbert interviews Neil deGrasse Tyson

Neil deGrasse Tyson is an American astrophysicist known for his inspirational and entertaining way of speaking about space, he is the author of several books and runs the StarTalk podcast. He usually teams up with a comedian in his appearances, making the subject matter accessible and fun for the masses.

In this particular video he and Stephen Colbert talk about everything, not just space and killer asteroids, but also Neil’s influence on Visual Effects in Titanic. Watch it, you will learn something.


HOME is a beautiful feature length film that truly puts things in perspective. It’s remarkable just how vulnerable and small our little blue planet becomes when viewed from above.

Should you not care for the environmental message that is contained in this film, or the incredible soundtrack that was created for it, surely you must appreciate the spectacular aerial imagery.

It was filmed using that gyroscope balanced camera platforms, technology also used in military aviation.

Home is a non-profit project by Yann Arthus-Bertrand.

Steve Jobs: How to live before you die

At the Stanford Commencement Address in 2005, Steve Jobs talks about life, death, life lessons and personal future; urging students and the world to pursue dreams and see opportunity in setback.

Another, shorter Steve Jobs video you probably want to see is this one on Secrets of Life.

RSA Animate – Drive

This instructional video will probably tell you something about yourself. The remarkable results of several studies on what motivates us are analysed and explained, leading to some inevitable conclusions about how we behave in everyday life.

The Third & The Seventh

This is not a motivational video. It is the personal achievement of a man called Alex Roman, and if anything it is a work of art. It’s not motivational as these other videos are – it is inspirational in showing off, very directly, an extraordinary accomplishment by an individual.

And it truly is. This man created a 12 and a half minute photorealistic CGI animation, he did everything from modelling and texturing to creating the music himself. It is a remarkable achievement.

The Most Astounding Fact

Another one by astrophysicist Neil DeGrasse Tyson. It’s short, no description will do it justice. Just watch this one.

One Buttock Playing

Benjamin Zander is a classical music conductor. In this TED video he speaks of ‘one buttock playing’, a sort of method to playing classical music.

But it’s not really about classical music, or any kind of method to playing it.

Well, maybe a little.

Really it’s more than that, it’s about life, leadership, passion, and people around you.

So, especially if you don’t like classical music, pianos or culture in general, do yourself a favour and watch this video.

The Overview Effect

Something happens when you personally take the aerial perspective. Some of us feel small and insignificant, some of us feel grande and important. You might feel more united or more alone. The important thing: seeing the world from high above makes us feel different about the place in some way or another.

I’m like a child every time I go flying. I love sitting by the window, admiring our planet from a perspective that is so alien to everyday life. The world looks so different it can hardly be the same world at all.

I can only imagine what it must be like, looking out the window of the spacecraft you’re in and seeing your home from that perspective. It’s a life changing experience. And that’s what The Overview Effect is about.

OVERVIEW from Planetary Collective on Vimeo.

The Overview Effect was released on the 40th anniversary of the famous ‘Blue Marble’ photograph.

That’s all. Please leave a message if I missed some!

Quick tip: adding a bit of salt in your coffee can counter the bitter taste

In Australia, working for Trapdoor Productions, we would often get coffee together on monday morning as a way to start the week and discuss client work. The first time I joined in, having ordered my caffe latte, I wanted to put in some sugar. I do this, and my two colleagues look at me, mouths open and shocked. One asks: why are you adding salt to your coffee?

Being a stubborn kid, I drank it anyway, and to this day have stayed far away from salt when coffee is involved.

I was very surprised to find out then, that a small touch of salt can actually counteract that stingy bitter taste coffee sometimes has. Somebody studying taste buds will probably confirm this someday.

Next time you have a cup of coffee, give it a try. You really only want a pinch of salt (the amount you can carry by pinching together two fingers).

If it starts pointing toward space you are having a bad problem and you will not go to space today.

This is the technology of the Saturn V, the rocket that took astronauts to the moon, explained in only the 1000 words people use most often. Something about it is incredibly witty. Click for the whole thing.



Incredible Steadicam shot in Hugo

This looks like a lot of fun!